What type of information system is the primary interface for a marketing professional into a company's customers?
A)Database management
B)Communications support
C)Customer relationship management
D)Data warehouses

Question

Quizplus · Accepted Answer

The primary interface for a marketing professional into a company's customers is a customer relationship management (CRM) system. This system stores customer information, tracks customer interactions, and helps companies analyze customer data to improve their marketing strategies. Database management, communications support, and data warehouses can all be components of a CRM system, but they are not the primary interface for a marketing professional into the company's customers.

What Type of Information System Is the Primary Interface for a Marketing