Perceptual mapping can be used to do all of the following, EXCEPT:
A)identify gaps in perceptions thereby helping to position new products.
B)compare a brand's sales to that of its competitors.
C)identify the image of a company relative to that of its competition.
D)assess advertisement effectiveness in positioning a brand.
E)assess similarities of brands and channel outlets.

Question

Quizplus · Accepted Answer

Perceptual mapping can be used to assess a brand's position relative to its competitors, but it cannot directly compare sales data. Perceptual mapping is a tool used to understand consumer perceptions and preferences, and to develop a brand's positioning strategy, but it does not provide sales data or other quantitative measures of performance.

Perceptual Mapping Can Be Used to Do All of the Following