Perceptual mapping is a process that is used to:
A)do a geodemographic segmentation of the target market.
B)determine how people perceive a firm's customer service.
C)do GPS based retail location estimations.
D)develop maps that show respondents' perceptions of a company, product, service, brand, or any other object in two dimensions.
E)determine how one dimension of a service intercepts another dimension.

Question

Quizplus · Accepted Answer

Perceptual mapping is a process of visually displaying and analyzing the perceptions and preferences of customers towards a product, service, brand, or any other object in two or more dimensions. It helps marketers understand how customers perceive their offerings compared to competitors and identify opportunities for differentiation and positioning. Geodemographic segmentation, evaluation of customer service, GPS-based retail location estimations, or determination of intercepting dimensions are different concepts and not related to perceptual mapping.

Perceptual Mapping Is a Process That Is Used To