_____ measures the number of target consumers exposed to a commercial at least once during a specific period,usually four weeks.
A) Noise level
B) Frequency
C) Reach
D) Synchronization
E) Cost per contact

Name: _____ measures the number of target consumers exposed to a commercial at least once during a specific period,usually four weeks. A) Noise level B) Frequency C) Reach D) Synchronization E) Cost per contact
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is the definition of reach.

_____ Measures the Number of Target Consumers Exposed to a Commercial