Which of the following statements about the AIDA model is true?
A) The AIDA model explains why public relations is the most important element in the promotional mix.
B) Advertising is most effective at the purchase stage of the AIDA model.
C) Certain promotional tools are more effective at certain stages of the AIDA model.
D) Sales promotion is not helpful during the attention stage of the AIDA model.
E) The promotional mix should not be influenced by the AIDA model.

Question

Quizplus · Accepted Answer

A helpful concept for marketing managers is that as the customer moves from awareness to purchase,different promotional tools are more effective at certain points.

Which of the Following Statements About the AIDA Model Is