A _____ is defined as a unique aspect of an organization that causes target consumers to patronize that firm rather than competitors.
A) comparative differentiation
B) competitive advantage
C) marketing mix
D) special benefit
E) promotional plan
Correct Answer:
Verified
Q11: From the consumer's point of view,a company's
Q21: All promotion,especially advertising,is reduced as a product
Q24: Rosarita is responsible for developing a plan
Q24: _ is the process by which we
Q27: In 2008,the NBC television network used advertising,personal
Q28: Vegetarians sometimes have trouble making sure they
Q29: _ is communication by marketers that informs,persuades,and
Q30: In terms of the AIDA process,public relations
Q34: Interpersonal communication is:
A) nonpaid information such as
Q35: Marketers typically use either a push or
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents