The _____ refers to the bundle of values built into a product aimed at satisfying various functional,social,psychological,economic,and other consumer needs and wants.
A) total product concept
B) marketing mix
C) targeted product
D) product attribution
E) product utility

Question

Quizplus · Accepted Answer

The total product concept refers to the idea of a product being more than just the physical item itself, but also including the values, benefits, and satisfaction that it provides to consumers. This includes functional, social, psychological, economic, and other needs and wants. The other answer choices are not as comprehensive or specific to this concept.

The _____ Refers to the Bundle of Values Built into a Product