In comparison to primary data,secondary data
A) are more costly to gather.
B) are always valid even if they are not always reliable.
C) are more time-consuming to gather.
D) availability guarantees the researcher will do a better job.
E) can be gathered from internal sources as well as external sources.

Question

Quizplus · Accepted Answer

Secondary data can be gathered from both internal sources (such as company records and sales reports) and external sources (such as government publications and industry reports). It is generally less costly and time-consuming to gather than primary data, but its validity and reliability depend on the sources from which it is obtained. Availability of secondary data does not necessarily guarantee that the researcher will do a better job, as the data may not be relevant or accurate for the research question at hand.

In Comparison to Primary Data,secondary Data