If an Internet advertiser were to subscribe to Nielsen-Net Ratings,it would receive information about the web surfing habits of various demographic groups.This would be an example of
A) proliferation research.
B) recall testing.
C) inquiry testing.
D) advertising concept testing.
E) media research.

Question

Quizplus · Accepted Answer

Nielsen-Net Ratings provides information to advertisers about the audience demographics and their web surfing habits, thus facilitating media research. Therefore, the best choice is E - media research. The other options are not relevant to this scenario.

If an Internet Advertiser Were to Subscribe to Nielsen-Net Ratings,it