In the final step of the creative process,the Warrior would perform all of the following activities except
A) carry the concept into action.
B) evaluate the practicality of the big idea.
C) help the account manager present the campaign to the client.
D) turn the agency account team into allies for the client presentation.
E) get the big idea approved, produced, and placed in the media.

Question

Quizplus · Accepted Answer

The Warrior's role is to execute and implement the creative idea, not to evaluate its practicality, which is typically done earlier in the creative process.

In the Final Step of the Creative Process,the Warrior Would