In radio,catchy phrases or sound effects are used to trigger interest in an ad.
Correct Answer:
Verified
Q18: The creative brief serves as the creative
Q19: The attention step is critically important to
Q20: Creative blocking may occur when people in
Q21: The _ is the document that serves
Q22: As a nation,we use a lot of
Q24: Who is responsible for writing the words
Q25: The term "creatives" refer to:
A) the people
Q26: An ad for Toshiba office equipment illustrates
Q27: The _ is a simple description and
Q28: The Sylvan Learning Center ad begins,"Every child
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