Which of the following is used as a basis for classifying newspaper categories?
A) their organizational structures
B) their method of gathering marketing research data
C) their delivery frequency
D) their subscription rates
E) their primary and secondary readership

Question

Quizplus · Accepted Answer

The delivery frequency of a newspaper (daily, weekly, etc.) is commonly used as a basis for classifying newspaper categories. This information is important for advertisers who want to target certain audience segments based on their media habits and preferences.

Which of the Following Is Used as a Basis for Classifying