Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter?
A) island halves and gatefolds
B) gatefolds and inserts
C) quarter-page units and half-page units
D) junior units and island halves
E) junior units and inserts
Correct Answer:
Verified
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Q26: Which of the following statements best explains
Q28: The ad for the newest Calvin Klein
Q29: Advertisers are reluctant to use magazines as
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Q31: A proof copy is the same as
Q31: A gatefold is a(n)
A) rate card used
Q32: The reach of magazines
A) is adversely affected
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