What are two simple ways to measure the Internet audience for your advertising banner?
A) reach and frequency
B) ad impressions and click rate
C) cookies and CPM
D) response rate and viewing time
E) viewing frequency and viewing time

Question

Quizplus · Accepted Answer

Ad impressions and click rate are two simple ways to measure the Internet audience for your advertising banner. Ad impressions represent the number of times your banner has been seen by users, while click rate measures the percentage of users who clicked on your banner after seeing it. These metrics can give you an idea of how many people are being exposed to your advertisement and how effective it is at generating clicks or visits to your website.

What Are Two Simple Ways to Measure the Internet Audience