Business markets can be segmented based on behavior,and the primary behavior variable of interest is
A)purchase activity
B)number of employees
C)advertising expenditures
D)budget for sponsorships and activation

Question

Quizplus · Accepted Answer

The primary behavior variable of interest in business market segmentation is purchase activity, as it provides insight into buying patterns and decision-making processes. Other variables such as number of employees, advertising expenditures, and budget for sponsorships and activation may be useful for segmentation, but they are secondary to understanding purchase behavior.

Business Markets Can Be Segmented Based on Behavior,and the Primary