Through research of users,Kyle found that one target market for his sports property was primarily males in the 30-50 age group with children in their teens or out of the home already.These descriptors would be classified as
A)demographic
B)geographic
C)socioeconomic
D)psychographic

Question

Quizplus · Accepted Answer

Demographic descriptors are based on measurable characteristics of a population, such as age, gender, and family size. In this case, the target market of males in the 30-50 age group with children in their teens or out of the home already are all demographic characteristics.

Through Research of Users,Kyle Found That One Target Market for His