Demographic characteristics of a market segment include the following except
A)gender
B)ethnicity
C)social class
D)family life cycle stage

Question

Quizplus · Accepted Answer

Social class is considered a psychographic characteristic, not a demographic one. Demographics typically include measurable statistics such as age, gender, ethnicity, and family life cycle stage, while psychographics pertain to attitudes, interests, and values.

Demographic Characteristics of a Market Segment Include the Following Except