Brand management and leveraging are based on the view that a brand is
A)the avenue to customer retention
B)a liability that has to be managed
C)an asset owned by a business
D)a revenue generator

Question

Quizplus · Accepted Answer

Brand management and leveraging are based on the idea that a brand is an asset owned by a business, which can be used to increase brand value, enhance customer loyalty, and generate revenue. By managing and leveraging the brand, companies can create a strong brand identity, and use it to differentiate their products or services from the competition, build customer trust and loyalty, and ultimately increase the company's bottom line.

Brand Management and Leveraging Are Based on the View That