In terms of using the levels of a product to create customer value,the ________ level provides the extras that sports marketers include to increase fan engagement and excitement.
A)intangible product
B)augmented product
C)actual product
D)core product

Question

Quizplus · Accepted Answer

The augmented product level provides the extras that sports marketers include to increase fan engagement and excitement. The augmented product level consists of additional features and benefits that differentiate the product from competitors and add value for customers. This can include things like special events, VIP experiences, discounts on merchandise, and more.

In Terms of Using the Levels of a Product to Create