The following statements about augmented products are true except that they
A)provide marketers with the flexibility to create exceptional experiences
B)are required for a product to function properly
C)usually improve quality
D)can differentiate a brand from its competitors

Question

Quizplus · Accepted Answer

Augmented products are not required for a product to function properly. An augmented product is an enhanced version of the core product that provides additional value or benefits to customers, such as warranties, after-sales service, installation, or delivery.

The Following Statements About Augmented Products Are True Except That