The ________ message strategy corresponds with the affinity component of the hierarchy of sports model.
A)behavioral
B)informational
C)lifestyle
D)emotional

Question

Quizplus · Accepted Answer

The emotional message strategy focuses on creating a strong emotional connection with the audience, which is highly related to the affinity component of the hierarchy of sports model. The affinity component refers to the emotional attachment that individuals have with a particular team, sport, or athlete. Therefore, the emotional message strategy is the best choice that corresponds with this component of the model. Option A) Behavioral strategies aim to promote a particular behavior, such as purchasing a ticket, participating in an event, etc. B) Informational strategies focus on providing factual information about the sport, team, or athlete, which is relevant to the knowledge component of the hierarchy of sports model. C) The lifestyle strategy emphasizes the aspirational or symbolic lifestyle that comes with being a fan of a particular team, sport, or athlete, which is related to the self-expression component of the hierarchy of sports model.

The ________ Message Strategy Corresponds with the Affinity Component of the Hierarchy