The ________ method of setting an IMC budget is primarily based on managers' judgment.
A)affordability
B)objective and task
C)percentage of sales
D)return on investment

Question

Quizplus · Accepted Answer

The affordability method is based on the manager's judgment of how much the company can afford to allocate towards the advertising and promotion budget. It is less strategic and objective compared to the objective and task and return on investment methods. The percentage of sales method is based on a set percentage of total sales revenue allocated towards advertising and promotion which varies based on the company and industry standards.

The ________ Method of Setting an IMC Budget Is Primarily