The only method of budgeting that does not view the marketing communications budget as an expense is the objective and task method.

Question

Quizplus · Accepted Answer

The objective and task method views the marketing communications budget as an investment, not an expense, but it is not the only method that adopts this perspective. Other methods, such as return on investment (ROI) based budgeting, also consider marketing communications spending as an investment aimed at generating returns.

The Only Method of Budgeting That Does Not View the Marketing