If ABC Computer Company is determining demand for its future products and how much consumers are willing to pay,the company will likely rely on
A) the economy.
B) marketing research.
C) the competition.
D) the past.
E) intuition.

Question

Quizplus · Accepted Answer

Marketing research can also help gauge the demand for a product and how much consumers are willing to pay for it.

If ABC Computer Company Is Determining Demand for Its Future