Which type of data is probably least expensive to collect?
A) Primary data
B) Secondary data
C) Tertiary research
D) Subjective research
E) External research

Question

Quizplus · Accepted Answer

Primary data must be gathered by researchers who develop a method to observe phenomena or research respondents;this takes time and significant resources.However,since secondary data already exists (marketers just need to find it),it will most likely be less expensive than gathering primary data.

Which Type of Data Is Probably Least Expensive to Collect