In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two Ideals-motivated groups, known as __________, have fewer resources and are conservative, conventional people with concrete beliefs based on established codes: family, religion, community, and the nation.
A)Experiencers
B)Believers
C)Makers
D)Achievers
E)Thinkers

Question

Quizplus · Accepted Answer

The Believers group in the Ideals-motivated category of the VALS framework matches the description provided - conservative, conventional people with concrete beliefs based on established codes such as family, religion, community, and the nation. The other options, such as Experiencers and Achievers, do not fit the description provided.

In the VALS Framework, Consumers Motivated by Ideals Are Guided