A comparison with expectations and an evaluation as satisfied or dissatisfied represent which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)financial transaction
D)alternative evaluation
E)postpurchase behavior

Question

Quizplus · Accepted Answer

The comparison with expectations and evaluation as satisfied or dissatisfied represent the postpurchase behavior stage of the consumer purchase decision process. This is when the consumer assesses whether the purchased product or service meets their expectations and whether they are happy with their decision.

A Comparison with Expectations and an Evaluation as Satisfied or Dissatisfied