What type of experiment is conducted when a food company offers a product for sale in a small geographic area to help it evaluate potential marketing actions?
A)micro market
B)trail market
C)experimental market
D)simulated market
E)test market

Question

Quizplus · Accepted Answer

This type of experiment is called a test market. Test marketing involves offering a product for sale in a small geographic area to evaluate its potential success in the broader market. This allows companies to test various marketing strategies and gather data on consumer behavior before launching the product nationwide or globally.

What Type of Experiment Is Conducted When a Food Company