Marketers are increasingly using online surveys to collect primary data. One advantage is that
A)response rates are higher because consumers are anonymous.
B)the quality of responses is better with online surveys than they are with personal interview surveys.
C)turnaround time from data collection to report is much quicker than with traditional methods.
D)consumers value e-mail surveys and feel highly regarded when receiving them.
E)consumers want to be helpful so they complete the survey multiple times.

Question

Quizplus · Accepted Answer

Online surveys offer a quicker turnaround time for data collection to report because they can be completed and submitted electronically, reducing the need for manual data entry and processing. Response rates and quality of responses may vary depending on various factors, and there is no evidence to suggest that consumers complete online surveys multiple times due to a desire to be helpful.

Marketers Are Increasingly Using Online Surveys to Collect Primary Data