Where it is desirable for the interviewer to be flexible in asking probing follow-up questions, data would be best collected using
A)mail surveys.
B)mechanical observations.
C)fax surveys.
D)individual interviews.
E)online surveys.

Question

Quizplus · Accepted Answer

Individual interviews provide the opportunity for the interviewer to ask probing follow-up questions and be flexible in their approach. This allows for deeper understanding and richer data collection compared to other methods such as mail surveys, fax surveys or online surveys, which do not provide the same level of personal interaction between interviewer and respondent. Mechanical observations are also limited in their ability to gather data related to attitudes, opinions, and motivations, making them less useful in cases where probing follow-up questions may be necessary.

Where It Is Desirable for the Interviewer to Be Flexible