The process of segmenting a market and selecting specific segments as targets is the link between the various buyers' or market needs and
A)industry standards.
B)government regulations.
C)top-level management.
D)controllable environmental factors.
E)the organization's marketing program.

Question

Quizplus · Accepted Answer

The process of market segmentation and targeting is fundamental in establishing the organization's marketing program. It involves identifying the specific customer needs and characteristics of different market segments, which in turn informs the development of a tailored marketing strategy to meet those needs. Therefore, the link between market segmentation and targeting and the various buyers' or market needs lies in the organization's ability to develop a marketing program that addresses those needs effectively.

The Process of Segmenting a Market and Selecting Specific Segments