Market segmentation involves aggregating prospective buyers into groups that __________ and will respond similarly to a marketing action.
A)respond similarly to marketing messages
B)have similar shopping styles
C)will become loyal customers
D)have common needs
E)will become stakeholders of the organization

Question

Quizplus · Accepted Answer

Market segmentation involves identifying groups of consumers with common needs, preferences, or characteristics that make them more likely to respond similarly to a marketing action. Therefore, option D is the best choice as it explains that market segmentation helps to group prospective buyers with common needs to respond similarly to marketing actions. Option A is partially correct, but it only describes a part of the segmentation process. Option B is incorrect as shopping styles are not necessarily indicative of similar responses to marketing actions, nor is option C for customer loyalty. Option E is also incorrect as not all stakeholders are prospective buyers or consumers.

Market Segmentation Involves Aggregating Prospective Buyers into Groups That __________