A reference value
A)is relative to the amount of time and energy a consumer puts into the purchase process.
B)is based upon the value assigned to similar items used by the consumer's peers.
C)results from performing a careful break-even analysis.
D)involves comparing the costs and benefits of substitute items.
E)is based upon the differential between customers' "needs" and "wants."

Question

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The Answer of A reference value
A)is relative to the amount of time and energy a consumer puts into the purchase process.
B)is based upon the value assigned to similar items used by the consumer's peers.
C)results from performing a careful break-even analysis.
D)involves comparing the costs and benefits of substitute items.
E)is based upon the differential between customers' "needs" and "wants."

A Reference Value