An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) __________, (3) the date to finish the task, and (4) what is to be delivered.
A)the budget
B)the product or service
C)the points of difference
D)the promotional message
E)the person responsible for completing the task

Question

Quizplus · Accepted Answer

The third column in an action item list is typically reserved for the date to finish the task, while the fourth column is designated for what is to be delivered. The second column may include the budget, product or service, points of difference, or promotional message in some cases, but the person responsible for completing the task is essential information for managing the implementation of the marketing plan.

An Action Item List Is an Aid to Implement a Marketing