Which of the following output reports is used in the planning phase of the strategic marketing process?
A)marketing plans that define goals
B)action memos that tell who is to do what
C)action memos that tell who is to do what by when
D)corrective action memos
E)tracking reports

Question

Quizplus · Accepted Answer

Marketing plans that define goals are essential in the planning phase of the strategic marketing process. These plans provide a comprehensive and detailed outline of the marketing objectives, strategies, and tactics that the organization intends to implement in order to achieve its goals. They serve as a roadmap for the marketing team and help ensure that all activities are aligned with the overall business strategy. The other options listed are more relevant to the implementation or control phases of the process.

Which of the Following Output Reports Is Used in the Planning