Which of the following is not an aim of database marketing?
A)To stay close to customers by recording and storing an electronic database memory of customers, prospects and all communication and transactional data
B)To control the dialogue between the organization and the customer
C)To stimulate demand
D)To provide information to a target audience

Question

Quizplus · Accepted Answer

Database marketing aims to stay close to customers by recording and storing data, to stimulate demand, and to provide information to a target audience. However, it is not aimed at controlling the dialogue between the organization and the customer. Instead, it focuses on creating personalized and relevant communication with customers based on their past behaviors and preferences.

Which of the Following Is Not an Aim of Database