Information processing refers to which of the following?
A)Information processing refers to the process by which product alternatives are compared by an individual's choice criteria
B)Information processing refers to the process by which a stimulus is received, interpreted, stored in the memory and later retrieved
C)Information processing refers to the process by which people interpret a company's marketing communications activities during a purchase decision
D)All of the above

Question

Quizplus · Accepted Answer

Information processing refers to the cognitive process by which a stimulus is received, interpreted, stored in memory, and later retrieved. It involves the processing of sensory input to derive meaning and provide context. It is an essential feature of human cognition that enables individuals to perceive, learn, reason, and make decisions. Options A and C are examples of specific applications of information processing in the context of consumer behavior, but they do not define the term itself. Option D includes both examples but adds no additional information.

Information Processing Refers to Which of the Following