A company who develops a single marketing mix for the whole market and doesn't segment the market uses which of the following marketing strategies?
A)Differentiated marketing
B)Undifferentiated marketing
C)Customized marketing
D)Focused marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, targets the entire market with a single marketing mix without any regard to specific segments. This strategy assumes that all customers have similar needs and preferences and can be effectively targeted with the same product and marketing messages. It is typically used for products that have universal appeal, such as basic food items or household goods.

A Company Who Develops a Single Marketing Mix for the Whole