To implement the marketing concept and successfully satisfy customer needs, companies need to provide which of the following?
A)Products and services that are cheaper than their competitors' offering
B)Products and services which are unique and that are technologically superior to competitors' offerings
C)Different product and service offerings to the diverse customer groups that typically comprise a market
D)None of the above

Question

Quizplus · Accepted Answer

The marketing concept is about identifying and meeting the needs and wants of customers. Therefore, providing different product and service offerings to the diverse customer groups that typically comprise a market is the best way to satisfy customer needs. Cheaper prices or technologically superior offerings may be beneficial, but they are not the primary focus of the marketing concept.

To Implement the Marketing Concept and Successfully Satisfy Customer Needs