Why are large, complex products often supplied direct to customers?
A) The use of agents and/ or distributors adds additional costs
B) The need for close personal contact between producer and customer
C) A direct sales force is more cost efficient
D) All of the above
Correct Answer:
Verified
Q23: Distribution that aims to provide saturation coverage
Q24: Which of the following statements is true?
A)Direct
Q25: A constraint on the channel decision is
Q26: Which of the following is suited to
Q27: Which of the following statements is true?
A)Manufacturers
Q29: Which of the following is a typical
Q30: How may a company control a channel
Q31: Which of the following is a reason
Q32: Exclusive distribution is an extreme form of
Q33: Which of the following is a typical
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