The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:
A)Customer Lifetime Value
B)Holistic marketing
C)Synergistic marketing
D)Customer Relationship Management

Question

Quizplus · Accepted Answer

The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as customer relationship management (CRM). This involves utilizing strategies and tools to understand and meet the needs of individual customers, improve customer experiences, and increase customer loyalty over time. Options A, B, and C are incorrect as they do not specifically refer to the process of building long-term customer relationships.

The Process of Building and Developing Long-Term Relationships with Customers