Calvin is creating the marketing mix for a new type of apple sauce.Which four Ps are the most important for him?
A)personnel, priorities, placement, and profits.
B)promotion, product, personnel, and place.
C)product, place, distribution, and advertising.
D)product, promotion, price, and place.

Question

Quizplus · Accepted Answer

The four most important Ps in the marketing mix are product, promotion, price, and place. Product refers to the features, design, and packaging of the apple sauce. Promotion refers to the advertising and promotional activities to create awareness and demand for the product. Price refers to the pricing strategy of the apple sauce in relation to the competitors. Place refers to the distribution channels and retail locations where the apple sauce will be sold. Personnel, priorities, and profits are not significant Ps in the marketing mix. Distribution is generally included under the place P. Therefore, the correct answer is D.

Calvin Is Creating the Marketing Mix for a New Type