When a local merchant issues several different ads,each in a different language,and distributed to different areas of the community,they recognize the importance of:
A)Ethnic marketing
B)Functional marketing
C)Psychographic marketing
D)Cultural segmentation

Question

Quizplus · Accepted Answer

The merchant recognizing the need to issue ads in different languages and targeting different areas of the community indicates that they are targeting specific ethnic groups within the community. This is known as ethnic marketing, which involves tailoring marketing efforts to specific cultural or ethnic groups.

When a Local Merchant Issues Several Different Ads,each in a Different