Negative word of mouth:
A)is a powerful information source in developing countries.
B)is less harmful for products that are new to an area or a country.
C)has been shown to increase the credibility of a company's advertising.
D)has been shown to increase consumers' intentions to buy products.

Question

Quizplus · Accepted Answer

In developing countries, where consumers have limited information and experience with products, negative word of mouth can have a powerful influence on purchasing decisions.

Negative Word of Mouth