Using the same brand name for different products is an application of which concept from behavioural learning theory?
A)selective comprehension
B)selective retention
C)stimulus generalization
D)stimulus discrimination

Question

Quizplus · Accepted Answer

The use of the same brand name for different products is an example of stimulus generalization from behavioral learning theory. This occurs when a consumer responds to similar stimuli in the same way, such as associating a specific brand name with a certain level of quality or characteristics regardless of the specific product being sold.

Using the Same Brand Name for Different Products Is an Application