How might consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they might feel?
A)Use only an internal information search.
B)Have little or no problem-solving involvement.
C)Read ads for running shoes even after the purchase has been made.
D)Use routine problem solving.

Question

Quizplus · Accepted Answer

Consumers who experience cognitive dissonance after a purchase may try to reduce it by searching for information that supports their decision. Reading advertisements for running shoes after the purchase may provide such information and alleviate any doubts or regrets.

How Might Consumers Who Purchased a New Innovative Type of Running