Which of the following data are collected from consumers to develop a perceptual map for a particular product?
A)a listing of all prospective brands and products
B)managerial judgments about how consumers perceive products
C)evaluations of the important attributes for a product class
D)rank order of the ratings of an existing brand's preference relative to its competitors

Question

Quizplus · Accepted Answer

Evaluations of the important attributes for a product class are collected from consumers to understand how they perceive different products, which is essential for developing a perceptual map.

Which of the Following Data Are Collected from Consumers to Develop