To avoid cannibalization within company product lines,firms often use:
A)head-to-head positioning.
B)lateral positioning.
C)differentiation positioning.
D)repositioning.

Question

Quizplus · Accepted Answer

Differentiation positioning is the best option to avoid cannibalization as it involves creating unique brand positioning for each product and emphasizing the unique features that differentiate them from each other. This way, the products don't directly compete with each other and can target different customer segments. Head-to-head positioning involves positioning two similar products against each other, which can lead to cannibalization. Lateral positioning is positioning a product line alongside the existing product line, which can confuse customers and cannibalize sales. Repositioning involves changing the position of an existing product, and may not necessarily solve the cannibalization problem.

To Avoid Cannibalization Within Company Product Lines,firms Often Use