Although segmenting according to the four different variables is important,many experts agree that good segmentation is built around customer's ____________.
A)usage of product
B)country
C)needs
D)products

Question

Quizplus · Accepted Answer

Good segmentation is built around customer's needs, as this allows companies to better understand their customers and tailor their marketing efforts to meet those needs. Usage of product and products are important variables in segmentation, but they are not the most important. Country may be relevant in some cases, but it is not a universal factor that applies to all segments.

Although Segmenting According to the Four Different Variables Is Important,many