The process of segmenting a market and selecting specific segments as targets is the link between various buyers' needs and:
A)self-regulatory industry standards.
B)government regulations.
C)the organization's marketing program.
D)top-level management.

Question

Quizplus · Accepted Answer

The process of segmenting a market and selecting specific segments as targets helps the organization to tailor its marketing program to meet the needs of those specific target segments. The marketing program includes the product, price, promotion, and distribution strategy, which are aimed at satisfying customer needs and wants. By targeting specific segments, the organization can create a more effective and efficient marketing program that resonates with the target market.

The Process of Segmenting a Market and Selecting Specific Segments